Grassroots football club · 2024
QuaysideFC
A grassroots club rebrand that borrows more from acid-house flyers than from Premier League decks.
- Client
- Quayside FC
- Year
- 2024
- Role
- Rebrand, digital
- Stack
- Nuxt, Directus, Motion One
The problem
Quayside FC's identity was fifteen years old and looked it. They wanted something that would sell shirts to people who'd never watched them play and still hold up under the floodlights.
The approach
The wordmark is set in a custom-drawn stencil with the crossbar of the A carrying the club's founding year. Match reports post as animated fixture cards on socials. The site itself is a single scrolling zine that reloads with new fixtures each week.
Results
+520%
Shirt sales
12k+
Social follows
+68%
Match attendance