Diagnostics · 4 field notes
Whereyourwebsite
quietlylosescustomers.
Short write-ups on the faults that don't look like faults. Each one names a problem you might already have, explains what's going on underneath, and tells you what to do about it.
- Deliverability5 min
Why your contact form emails are landing in spam (and how to get them back)
Test enquiries going to junk, or leads that never arrive? The usual cause is a domain that can't prove it's really you. Here's the fix, explained without the jargon.
- Enquiries5 min
What actually happens in the two seconds after someone hits submit
An enquiry passes through five or six handovers before it reaches you. Here's each step, where it breaks, and what a properly wired form does differently.
- Teardown4 min
The small website mistakes quietly costing local businesses customers
Five faults I run into again and again on local business sites, what each one tends to cost, and how to check yours in an afternoon.
- Strategy4 min
Your website probably isn't your problem
When enquiries are thin, a new site is usually the wrong first move. Here's how to find the real bottleneck before you spend a penny.