Boutique employment law · 2024
AtlasLegal
Confident, quiet, unmistakably not a corporate law firm, and the fastest solicitor site their clients had ever used.
- Client
- Atlas Legal Partners
- Year
- 2024
- Role
- Design & front-end
- Stack
- Next.js, Sanity, Tailwind
The problem
Atlas kept losing pitches to bigger firms whose sites felt more established. They wanted authority without the beige stock photos of two people shaking hands over a laptop.
The approach
One typeface, one accent, one column. Case notes replaced testimonials. The team page is a single portrait per partner with a two-line credo, nothing else. It reads like a considered publication and loads in under 800ms on 4G.
Results
+3x
Pitch win rate
99
Lighthouse perf
+184%
Time on site