BrandWeb Design
Helix Optics
2025A quiet, sculptural storefront for a Newcastle eyewear studio hand-cutting frames from Italian acetate.
Available for work · Q3
Webdesignforpeoplewhocareaboutthedetails.
I'm a web designer based in Newcastle, working remotely with founders, studios and independent brands. Editorial, restrained and quietly technical — sites built to earn attention, not shout for it.
Scroll · Selected work
Helix OpticsNorth Sea CoffeeAtlas LegalQuayside FCMeridian StudioFieldnoteSalt MarketVector LabsHelix OpticsNorth Sea CoffeeAtlas LegalQuayside FCMeridian StudioFieldnoteSalt MarketVector Labs
01 — Selected work
A handful of
recent projects.
02 — About
Tenyearsdesigningdigitalthings,sixofthemindependent.Iworkwithfoundersandstudioswhocarehowtheirproductfeels—andwho'drathershiponeconsideredpagethanfivetemplatedones.
03 — Services
What I do — and, honestly, don't.
- 01
Brand & identity systems
Wordmarks, type systems, guidelines that survive a founder's first hire.
- 02
Web design & art direction
Editorial, considered sites — homepages that don't lean on templates.
- 03
Product & interaction design
SaaS and consumer product surfaces. Design tokens, states, motion.
- 04
Front-end build
Next / TanStack / Astro. Ships to production with the design intact.
04 — Process
Five steps, no theatre.
01
Listen
A proper first call. Business, audience, what a good outcome looks like six months out.
02
Frame
Scope, budget, timelines. A short strategy note before anything visual.
03
Design
Two focused directions, then one — never a mood-board buffet.
04
Build
Front-end shipped in the browser, reviewed on real devices.
05
Land
Launch, hand-off, and one revision round baked in after go-live.
05 — Kind words
“Genuinely the best design partner we've worked with. Everything he shipped survived contact with our engineers, which almost never happens.”
“The site earned its cost back in the first three weeks. It's still what our sales team leads with a year later.”
“Rare combination — a designer who codes, but who cares more about the feel of a paragraph than the framework.”
40+
Projects shipped
6yrs
Independent
£4.2m
Client revenue driven
98
Avg. Lighthouse perf