Developer tools · early stage · 2023

VectorLabs

A seed-stage SDK's marketing site and docs, built to make five engineers look like a real company.

Client
Vector Labs
Year
2023
Role
Founding designer
Stack
Next.js, MDX, Framer Motion
Vector Labs hero visual
Vector Labs marketing home

The problem

Vector Labs had a working SDK, a great pitch, and zero visual identity. They needed a site that would survive being posted on Hacker News on a Tuesday.

The approach

A dense, technical homepage that treats code as the hero image. Docs and marketing share the same shell, so a reader can slide from 'why' to 'how' without a context switch. Every code sample is copy-on-click with a live diff.

Vector Labs marketing home
Vector Labs marketing home
Docs and marketing shared shell
Docs and marketing shared shell

Results

2 hours

HN front page

18%

Docs → signup

3,200

Waitlist