Independent food hall · 2023
SaltMarket
Wayfinding, weekly menus and traders' stories for a food hall on the Tyne, all rolling from a single Airtable base.
- Client
- Salt Market
- Year
- 2023
- Role
- Brand, digital
- Stack
- Eleventy, Airtable
The problem
Salt's weekly line-up changed constantly and the previous site was updated by hand. It was often three weeks out of date by Friday night.
The approach
The traders manage their own listings from an Airtable form on their phones. The site rebuilds statically every 15 minutes. Menus are set as poster-scale editorial cards you can screenshot and share.
Results
+3x
Weekly visitors
42 live
Trader listings
4h → 5min
Editing time